Hendrix Genetics, through its globally recognized ISA brand, has established a significant presence in layer genetics, with Vano Group serving as its official distributor in Iraq. This strategic alliance has been instrumental in the celebrated return of ISA Brown laying hens to the Iraqi market around 2023–2024. Today, Vano Group is consistently acknowledged as the authorized distributor for both Aviagen Ross 308 and Hendrix-ISA breeds across Iraq. This partnership has profoundly impacted Vano Group and the Iraqi market by strengthening national food security, enhancing technical support and product quality through Hendrix Genetics' extensive network, and elevating Vano's standing and market share as a trusted partner to global breeding leaders.
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WHAT WE DID
The Vano Group and ISA Partnership.
The partnership between Hendrix Genetics, through its ISA brand, and Vano Group has significantly impacted the Iraqi layer genetics market, marked by key milestones and a transformative effect on food security and market standing.

Strategic Alliance & Global Footprint (Establishment Time): Hendrix Genetics, via its ISA brand, established a strategic alliance with Vano Group as its official distributor in Iraq, immediately positioning Vano to extend its vital role in national food security through layer genetics.

Return to Iraqi Market & Enhanced Support (Around 2023–2024): Hendrix Genetics Layers celebrated the reintroduction of ISA Brown laying hens to the Iraqi market, a direct result of Vano Group's efforts. This re-entry strengthened local production and ensured Vano benefited from Hendrix Genetics’ comprehensive technical support, enhancing overall product quality.

Current Standing & Amplified Credibility (Present): Vano Group is consistently recognized as the authorized distributor for both Aviagen Ross 308 and Hendrix-ISA breeds across Iraq. This dual distributorship has significantly elevated Vano’s standing and market share, underscoring its status as a trusted ally to global breeding giants and amplifying its credibility.

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